A cigar terrace set with boxes, cutters and lighters

Partners

Put your brand in the room

Two cities, one night, and a guest list that dresses for it.

Who is in the room

1,500

guests per night, sold out days before the doors open

26 to 45+

the core age range, mostly groups of friends and couples

10,000+

people on the mailing list

2

cities on December 31, 2026: Milwaukee and Green Bay

Past guests include Bucks and Brewers players, doctors, lawyers and city officials. The midnight toast is presented by Miss Wisconsin.

How partners show up

Not a logo on a step-and-repeat. A room, a ritual or a moment guests remember and photograph.

The Grey Goose bar with a carved ice sculpture of the GATSBY MKE crest
A bartender pouring a champagne tower
The midnight toastA glass in every hand at midnight.
A cigar terrace set for guests
A room of your ownA terrace, a lounge or a bar, built around your brand.
An ice sculpture bearing the GATSBY MKE crest
The signature barAn ice luge, a cocktail, a name on the menu.

Past partners include Grey Goose, Patrón, Martini & Rossi, J. Henry, Harley's, Civilian Beauty, Scott Free Salon and Refresh Vintage.

2026 partners

  • Grey Goose
  • Patrón
  • D’USSÉ
  • Martini
  • J. Henry & Sons
  • Starlette

Start the conversation

Tell us about your brand and what you want guests to feel. We reply within two business days.

A couple smiling under gold balloons

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Add your brand or company.
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Category
City
A product launch, a signature bar, a lounge, a toast. Rough ideas are fine.